Measuring marketing return on investment

Measuring marketing return on investment

Marketing can be done in many different ways. But how do you know if it’s actually working? Measuring your success can be a challenge, particularly if achieving your goals isn’t based on quantifiable results. If you’re looking to increase brand awareness or improve...
A guide to the perfect Instagram feed

A guide to the perfect Instagram feed

Instagram can be a creative way to attract and interact with customers, but it can be tricky knowing what to post. Here are a few tips to follow in order to have a popular Instagram feed. Content You need to make sure that you’re posting pictures that your target...
An interview with our Marketing Assistant

An interview with our Marketing Assistant

Our Marketing Assistant, Rebecca Burgess, tells us what her favourite project was last month and why!   What was your favourite project in September? A website development project for a local engineering company who wanted to boost their recruitment activity and...
Don’t just be order takers!

Don’t just be order takers!

When you receive an enquiry or take an order in your business, whether from a new client or an existing one, how do you know if they’re going to come back again in the future?   The answer is, usually, you don’t. You can’t control someone else’s buying. But what...
Creative Industry Insights: Photography

Creative Industry Insights: Photography

Working in the creative industry, the team at DE22 are forever learning about new techniques and ideas. One way we do this is to reach out to other experts for insights into their specialities. We interviewed Mark Averill, owner of Averill Photography, to find out the...