Creating a brand: Naming

Creating a brand: Naming

When creating a brand for your business, there are many things to consider. Your branding represents your whole business identity, it tells the world what you’re all about, and creates that all important first impression to your audience. Let’s start with a name. Your...
An interview with our Account Manager

An interview with our Account Manager

Our Account Manager, Simone Sutherland, tells us what her favourite project was last month and why!   What was your favourite project in October? I really enjoyed working on a project for one of our clients, which has involved producing a new brochure in two...
Measuring marketing return on investment

Measuring marketing return on investment

Marketing can be done in many different ways. But how do you know if it’s actually working? Measuring your success can be a challenge, particularly if achieving your goals isn’t based on quantifiable results. If you’re looking to increase brand awareness or improve...
An interview with our Marketing Assistant

An interview with our Marketing Assistant

Our Marketing Assistant, Rebecca Burgess, tells us what her favourite project was last month and why!   What was your favourite project in September? A website development project for a local engineering company who wanted to boost their recruitment activity and...
Don’t just be order takers!

Don’t just be order takers!

When you receive an enquiry or take an order in your business, whether from a new client or an existing one, how do you know if they’re going to come back again in the future?   The answer is, usually, you don’t. You can’t control someone else’s buying. But what...