Introducing: Social Media Analytics

Introducing: Social Media Analytics

The Impact of Social Media Engaging your audience on social media is a great way to build trust and credibility for your brand. As social media progresses from a marketing experiment to a core business strategy – it is vital to measure the return on your social media...

#YoursTruly: How L’Oréal are Celebrating Diversity

#YoursTruly: How L’Oréal are Celebrating Diversity

Breaking Barriers For those who know me, you will understand how much I love makeup – and how hard it is for me to find a foundation that matches my ginger (almost transparent!) skin tone. This month, L’Oréal have pushed their #YoursTruly campaign, with the promise of...

Marketing for Engineers: P Ducker Systems Case Study

Marketing for Engineers: P Ducker Systems Case Study

Marketing in the industry Marketing engineering services is very different marketing industrial products. The crucial difference is that you are marketing a concept rather than a physical product. Traditionally, engineering service firms rely on professional...

How to Define your Unique Selling Proposition

How to Define your Unique Selling Proposition

The Importance of a Unique Selling Proposition Defining your unique selling proposition (USP) is one of the basics of effective marketing and business. By stating simply and clearly why your product or service is different to others, it will stand out from your...