Reiju.

Reiju is a company in the retail sector specialising in crystals, gifts and Reiki.

We delivered:

naming, rebrand.

Our approach:

we needed to gain a good understanding of the products that our client provided and the target audience involved to ensure we had a clear route forward. The naming part of this project was an extensive process as it needed to communicate the essence of the brand. From ideas generation to domain name research, we referred to our early findings to ensure we were on target.

We took inspiration from angular crystal shapes and echoed this in our identity. Photography to showcase the products was key, we wanted to show them in natural settings that highlighted their beauty and stayed within the brand.

We both found DE22 absolutely brilliant to work with. Martin and Simone managed to really get into our minds to understand our thoughts and ideas. They designed a brand that as soon as we saw it, we knew that it was exactly right. We both feel that working with DE22 both now and in the future will be a really positive move for our business.

Michelle Hawksworth, Managing Director,
Reiju