What’s Q got to do with it?

What’s Q got to do with it?

This blog would’ve probably never been written if it wasn’t for a colleague introducing me to the ‘Q’ test not so long ago. Now if you aren’t familiar with this test, it is essentially to find out whether you are more ‘self’ or ‘other’ centred. When asked by Dani to...
Hashtag Happy

Hashtag Happy

Hashtags, not to be confused with hash browns, are a way of categorising messages and topics on Twitter using the hash # symbol. One of the first times the hashtag was used by the public to segment a topic for discussion was during the San Diego fire on 23rdOctober...
Why Pretty Little Thing Is Doing It Right

Why Pretty Little Thing Is Doing It Right

Working on a recent project, I was tasked with researching some female-oriented thought leader brands to incorporate within our mood boards and so I naturally turned to Pretty Little Thing. Founded in 2012, Pretty Little Thing, is an online women’s fashion retailer...
What makes a successful social media contest?

What makes a successful social media contest?

Running contests has always been a great way to create engagement with customers, whilst social media has become a key element for encouraging brand engagement. So, the two together should be the perfect combination, right? Well sort of. Many businesses are running...
Creating a brand: The right voice

Creating a brand: The right voice

When creating a brand for your business, there are many things to consider. Your branding represents your whole business identity, it tells the world what you’re all about, and creates that all important first impression to your audience. Creating a brand voice The...