All about humans

All about humans

So many times I get asked, “What’s the best way to approach a branding process?” Surely you just create a few ideas and voila! It arrives pre-packaged out of the box, ready to drive a brand that does what it says on the tin. The reality is far from this. To do it, and...
DE22’s Top Tips for FMCG Marketing

DE22’s Top Tips for FMCG Marketing

As the world becomes digital, traditional marketing techniques for FMCG brands are being left behind. Audiences are hungry for new and innovative ideas, that take a brand beyond its products and services. Marketers have had to shift from repetitive techniques, to more...
Marketing for Engineers: P Ducker Systems Case Study

Marketing for Engineers: P Ducker Systems Case Study

Marketing in the industry Marketing engineering services is very different marketing industrial products. The crucial difference is that you are marketing a concept rather than a physical product. Traditionally, engineering service firms rely on professional...
2017: The Year of Refreshing Your Marketing Strategy

2017: The Year of Refreshing Your Marketing Strategy

With 2016 behind us, the coming of 2017 is a perfect time to rethink and refine your marketing strategy. A brand refresh has the potential to align your vision for the business, whilst encouraging growth and ambition. With many of our clients currently planning their...